Five referrals in six weeks, from a handful of posts a month.
Not followers. Not reach. Five real enquiries from people wanting care from us, who found us because of something we posted. Nothing was scripted, nothing was produced, and nobody was hired to make any of it.
This is exactly what we post and why it works, plus the half nobody else writes: what you can and cannot put online when your workplace is somebody else’s living room.
Care is bought on trust, under pressure.
Everything that has to work once the referrals start arriving, the enquiry handling, the assessment, the care planning and the onboarding, is inside the course. The same system in daily use in a CQC-rated Good domiciliary care service in England.
See what is inside →The home of Home Care Built to Scale. The programme for domiciliary care owners and registered managers operating in England, under CQC.